During the pandemic, many messages from local and state governments pushed for social distancing for the individual, while others emphasized a broader societal impact.
Though the resounding messages across the nation promoted social distancing and safety, Kellogg marketing professor Angela Lee says these slight differences in messaging had an impact on behavior.
She and her coauthor Jiaqian Wang found people who saw the phrasing help you stay healthy or keep America safe were more likely to take precautions more seriously.
Lee says their research shows that Americans adopt a prevention-focused perspective when they re reminded they re part of a larger group â an important insight for policymakers and leaders to know.
Indonesian rescuers have pulled out body parts, pieces of clothing and scraps of metal from the Java Sea, a day after a Boeing 737-500 with 62 people onboard crashed shortly after takeoff from Jakarta.